Children in NZ Communities Survey

Do New Zealanders feel responsible for children and young people they do and don’t know within their communities? 

Published on
30 Jan 2018
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A benchmark survey

The Children in New Zealand Communities Survey asks New Zealanders a number of questions about vulnerability and children, including what level of responsibility they feel they have to kiwi kids.

Nine out of ten say they do feel responsible, if they know the child or young person.

“These survey results present really valuable information” says James Whitaker, General Manager for Engaging all New Zealanders. “Even though nearly everyone feels responsible for the wellbeing of children they know, only half feel the same way about children and young people in their community they don’t know.”

This benchmark survey of 2,900 people, allows Oranga Tamariki to identify who New Zealanders think is responsible for the wellbeing of children. It measures whether New Zealand is doing a good job of ensuring all children can thrive, and also assesses who’s taking action to make a difference.

"We'll work on the best ways to convert goodwill into meaningful actions that help tamariki thrive”

James Whitaker
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Measuring changes and sharing views

James says these results give us the chance to not only assess where we’re at, but to measure change over the coming years.

He believes this work will help Oranga Tamariki and the wider community to better support children and young people.

“The survey identified that around half of New Zealanders fit into a group that has ‘Goodwill’. This ‘Goodwill’ group is more likely than other New Zealanders to want to help children and young people. We'll work on the best ways to convert this goodwill into meaningful actions that help tamariki thrive.”

The survey was conducted by Nielsen and participants were selected through a random sample from the electoral role which matched the New Zealand population. People could share their views online, on paper and face to face, in English, Te Reo Māori and a range of Pacific languages.

“It was important for people to be able to do it in their preferred language because the subject matter is quite complicated, and we needed to get really accurate answers.” 

James says the survey will also be useful across the social sector, “There’s plenty of information in there that many organisations will find both really interesting and helpful”.